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This would be configured by the operator and could include telephone numbers, location, billing information, and handset information.
The WAP gateway's role would then shift from one of translation to adding additional information to each request.
Operator revenues were generated by transfer of GPRS and UMTS data, which is a different business model than that used by the traditional Web sites and ISPs.
According to the Mobile Data Association, WAP traffic in the UK doubled from 2003 to 2004. Most major companies and websites have since retired from the use of WAP and it has not been a mainstream technology for web on mobile for a number of years.
Between 20 WAP made a stronger resurgence with the introduction of wireless services (such as Vodafone Live!
, T-Mobile T-Zones and other easily accessible services).