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Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.
Online dating services also differ widely in their revenue streams.
Such sites earn revenue from a mix of advertising and sale of additional options.
This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.
Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.
The stigma associated with online dating dropped over the years and people view online dating more positively.
A great diversity of online dating services currently exists (see Comparison of online dating services).
Some have a broad membership base of diverse users looking for many different types of relationships.
While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.
For instance, some profiles may not represent real humans but rather they may be fake "bait profiles" placed online by site owners to attract new paying members, or "spam profiles" created by advertisers to market services and products.