Okcupid biggest lies online dating

According to a New Yorker article (registration required) from last year, “Jiayuan hired a team of document experts to hunt for forgeries and ferret out suspicious activity, such as a user who makes frequent adjustments to his name and birth date.” Creating this capability is a much bigger problem for an American site than for a Chinese site (and, to a lesser extent, a Korean site) given differences in labor costs.

This incident intensified Jiayuan’s more general reputational problems due to lying on its site.The third explanation, which I think is probably most important, is driven by the economics of the online dating business.Dating sites (and, for that matter, other online markets) are largely a fixed cost business.False advertising, or misrepresentation, is standard in any marketplace; the dating market is no different.While American dating sites have taken a laissez faire approach to lying, Asian dating sites have implemented serious measures to keep users honest.

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