Gender hierarchy in online dating photos

But the number of men who were not smiling and looking away (especially in early 2010, before Ok Cupid advised it) would be in the hundreds at most.

The post was called The 4 Big Myths of Profile Pictures.

Fact is, these avoidant photos just didn’t exist before the 2010 Ok Cupid study.

Before this advice was made popular by Ok Cupid, the only instances of not smiling and not making eye contact were at least somewhat contextually relevant. OKCupid’s study on male dating photos did not pass the reproducibility test in 2017.

After all, Ok Cupid’s findings were based on behavior, not just talk, right? Like everyone else, we believed in Ok Cupid’s conclusions. But every time we looked into this, we found the same thing: daters who used Photofeeler for photo testing were getting right-swipes like never before.

But the more data we collected about men’s dating photo attractiveness, the more it became undeniable: Ok Cupid’s advice wasn’t raising men’s photo scores. In fact, users reported 3-5x (200-400%) more matches!

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