Edison chen dating 16
Clot resolves the problem by offering its target audience -- young, affluent, mostly Chinese consumers -- limited-edition goods that offer mystery and create loyalty.
"We try to create stuff for our people, meaning we make it for Chinese people, and the messages are for the Chinese community.
Clot expanded into a complex for his new businesses, including shoe and clothing design, Juice's retail outlets, his record company, an event-planning concern and a marketing consultancy for multinationals trying to gain a toehold in the new China.
"Ten years ago I'd be wearing Phat Farm and Enyce, and people would say, 'They're so baggy!
"I hope that I can open doors." Like Berkeley's Hung, Chen's career was accidental.
"Just last week I went to Hangzhou, which is a small Chinese town, and 1,500 kids packed the club, wanted to come see what we were doing," he says."I think it's the beginning of it right now." China's rampant piracy has created a problem for companies like Nike and Levi's.Not only does bootlegging hit the companies financially, it diminishes brand value.I think this is the way to start getting it deep into the roots of our people, where they can really understand what is going on," he says."We're trying to make it localized so that they're not saying, 'Oh yeah, this is what's hot in America.' We're trying to make it so that this is what's hot in China." In an odd way, Chen returns to North America with a backstory that encapsulates the new China's image of itself, embracing a new world of consumer-goods, adeptly future-oriented in its decision-making, formerly belittled but now respected.
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"They creatively held everything, which was really frustrating to me because I would have to do a lot of things that I was not accustomed to doing," he says.